We understand minimalism perhaps through home decoration concepts or as an approach to fashion. In decoration and design, a minimalist approach is a style that resonates with adjectives such as modern, fresh, and high-end. Applied to a lifestyle concept, minimalism occupies the same rules: low-clutter, clean, simple, high-end, and timeless.
As brands release new lines and products to “fix” problems we didn’t even think we had, our beauty regimens have become increasingly complex. The cosmetics industry is one that has grown at a very high-speed which contributes to a notable amount of waste. The Environmental Working Group (EWG) revealed that in 2007, the average woman used 9 products containing 126 unique ingredients every single day. This results in a production of more than 120 billion units of packaging for the cosmetics industry every year (Zero Waste Week). Fortunately, each year consumers grow more curious and become more educated about the formulas and products that are being offered to them. We demand and are willing to pay more for, personalized, non-toxic products in sustainable packaging created by ethical companies.
Less Is More
The “less is more” movement is taking over the market with beauty products that have multiple functions. For example, creamy tint bars that serve as lipstick, blush, and eye shadow have become increasingly popular and demanded by makeup lovers. The same is true for the hair care industry. We want to declutter our cabinets and bathroom counters and have a minimalistic self-care routine with formulas that have fewer but more potent ingredients.
Stripping back on our daily self-care routine means that we need to focus on what’s really essential and what works for our hair and skin. The Hair Routine offers a hair care routine that's minimalistic and personalized. All hair types need three elements, in varying quantities and frequencies, to treat the hair and maintain its health: water, oil, and protein. By completing an online test, anybody can get their routine and follow it according to their own schedule. In addition to that, all The Hair Routine products are created with minimalistic formulas and are completely free of sulfates, parabens, silicones, petrochemicals, sodium chloride, Formaldehyde, Phthalates, artificial coloring or fragrances, and PEG's, MEA's, TEA's, DEA's.