"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
"The Routine has completely changed my hair. Literally. So good. At first I was skeptical because my hair has always been the pit of my existence, but the change is incredible."
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"A range cleverly thought out, to find healthy hair, naturally."
"Focus more on care rather than styling!"