How Is Hard Water Affecting My Hair?
Do not overlook hard water issues. Water quality directly affects our hair and skin. Water is considered hard when it contains a considerable amoun...
Read moreElevate Your Hair Rituals
We have a plan for your hair.
Your hair deserves the best of the best. We think so too.
Hair only needs three elements to thrive
That's it!
MOISTURE
Replenishes the hair with water to increase malleability and leave hair smoother and silkier.
NURTURE
Rebalances the hair with oil for increased frizz control, shine, and definition.
REPAIR
Replenishes the hair with protein to regain volume, strength, and mass while fighting hair damage.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"A range cleverly thought out, to find healthy hair, naturally."
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
"Focus more on care rather than styling!"
TOXIN-FREE
VEGAN
MADE IN CANADA
Treatment Bundle
$105 CAD
"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
“All I really wanted was healthy, manageable hair, and that is exactly what I got from The Hair Routine. Great information, and vegan products that I could use on my hair regularly and consistently.”
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
Elevate Your Hair Rituals
We restore and maintain the health of your hair strands by creating a personalized hair care routine that matches the right treatments to what your hair needs.
Hair Science
Heads up! This article contains a lot of important information on the structure of hair, what it’s made of, and how it’s shaped by proteins. Just l...
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More than great products
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet’s. We can have it all!
