BOM DIA, HELLO!
We’re The Hair Routine.
We help you maintain the health of your hair by creating a customized program that matches the right treatments to what your hair needs. We provide you with all of the essential nutrients you’ll need to elevate your haircare.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"The products were gentle but effective, leaving hair feeling clean but not stripped, and hydrated but not weighed down."
"Focus more on care rather than styling!"
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
5 HAIR TIPS FROM BRAZILIAN WOMEN
Brazilians are serious about hair care and it shows. The Hair Routine was created straight from the source and our CEO Clarissa de Queiroz plans to share her hometown hair care secrets to the rest of the world.
WE WANT IT ALL
🐰 Cruelty - Free
🌱 Vegan
✨ Made in Canada
🚫 Toxin - Free
🌿 + 96% Natural
♻️ Reusable packaging
MORE THAN GREAT PRODUCTS
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet's.
