How I Repaired Years of Bad Hair Care Habits: A True Story
“I love everything about this brand. From the packaging, to the ingredients, to the way it has transformed my relationship with hair." Mattea Santu...
Read moreHAIR CARE CAN BE OVERWHELMING
That's why we're here every step of the way!
1. SIMPLE CONSULTATION
With a few simple questions, we evaluate exactly what your hair needs based on your hair profile, lifestyle, and goals.
2. SHOP HAIRCARE
Get a convenient subscription or a one-time purchase.
3. STAY ON TRACK
Be reminded what to do on your hair wash days and we’ll continue to tailor your routine as your hair improves.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"The products were gentle but effective, leaving hair feeling clean but not stripped, and hydrated but not weighed down."
"Focus more on care rather than styling!"
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
TOXIN-FREE
VEGAN
MADE IN CANADA
"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
“All I really wanted was healthy, manageable hair, and that is exactly what I got from The Hair Routine. Great information, and vegan products that I could use on my hair regularly and consistently.”
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
We're with you
Once you have your personalized plan, we’ll help you stick with it. We’ll remind you whenever you have washing days and we’ll continue to tailor your routine as your hair improves.
Bring Your Sexy Hair Back: 5 Tips for Hair Transitioning
Before I transitioned to a healthier hair care lifestyle I was washing and styling my hair daily. It was a long and arduous journey, but I learned...
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More than great products
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet’s. We can have it all!
