The Benefits of Rice Water for Hair
Rice water rinsing has become a popular method used for hair growth purposes. It has a lot of benefits, whether it’s integrated into your diet or y...
Read moreELEVATE YOUR HAIR RITUALS
your hair routine starts here
We understand hair care can be overwhelming
That's why we are here with you every step of the way.
1. CUSTOM ROUTINE
With a few simple questions, we evaluate exactly what your hair needs and curate a personalized Hair Routine that matches your schedule.
2. CUSTOM SUBSCRIPTION
According to your Hair Routine, we'll send you the products you need only when you need them.
3. FOLLOW UP
As your hair improves and you establish your hair rituals, we will continue to tailor your future routines!
WASH WITH THE
BALANCING BUNDLE
Our unique line of eco-luxury shampoo and conditioner is formulated to restore the hair's natural balance and unleash its full potential.
TOXIN-FREE
VEGAN
MADE IN CANADA
TREAT WITH THE
TREATMENT BUNDLE
Our in-shower treatment masks are formulated to help replenish the hair strands with the essential nutrients that ensure hair longevity and vitality.
"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
@stephlaur_
"The Hair Routine has completely changed my hair. Literally. So good. At first I was skeptical because my hair has always been the pit of my existence, but the change is incredible."
@cathouthib
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
@carolbastos08
Elevate Your Hair Rituals
We restore and maintain the health of your hair strands by creating a personalized hair care routine that matches the right treatments to what your hair needs.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"A range cleverly thought out, to find healthy hair, naturally."
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
"Focus more on care rather than styling!"
The Difference Between Cruelty-free and Vegan
Often these terms are used together, but they mean different things. If a product claims to be cruelty-free it doesn’t mean it’s also vegan. There...
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more than great products
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet’s. We can have it all!
