Welcome to a new way of treating hair
We understand hair care can be overwhelming
That's why we are here with you every step of the way.
1. HAIR CONSULTATION
In a few simple questions, we evaluate exactly what your hair needs based on your hair profile, lifestyle, and goals.
2. CUSTOM ROUTINE
According to your responses, we curate a personalized hair care routine perfect for your hair and your schedule.
3. FOLLOW UP
As your hair improves and you establish your hair rituals, we will continue to tailor your future routines!
Balancing Bundle
TOXIN-FREE
VEGAN
MADE IN CANADA
Treatment Bundle
"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
@stephlaur_
"The Hair Routine has completely changed my hair. Literally. So good. At first I was skeptical because my hair has always been the pit of my existence, but the change is incredible."
@cathouthib
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
@carolbastos08
elevate your hair rituals
We restore and maintain the health of your hair strands by creating a personalized hair care routine that matches the right treatments to what your hair needs.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"A range cleverly thought out, to find healthy hair, naturally."
"Focus more on care rather than styling!"
MORE THAN GREAT PRODUCTS
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet’s. We can have it all.
