We understand hair care can be overwhelming
That's why we are here with you every step of the way.
1. CUSTOM ROUTINE
With a few simple questions, we evaluate exactly what your hair needs and curate a personalized Hair Routine that matches your schedule.
2. CUSTOM SUBSCRIPTION
According to your Hair Routine, we'll send you the products you need only when you need them.
3. FOLLOW UP
As your hair improves and you establish your hair rituals, we will continue to tailor your future routines!
MADE IN CANADA
"The Hair Routine has allowed me to enjoy the process of accepting my natural hair. Everytime I use these products they feel luxurious, healthy and force me to indulge in self-care and me time. Everything about them is incredibly purposeful and well thought out. They have totally changed my hair."
"The Hair Routine has completely changed my hair. Literally. So good. At first I was skeptical because my hair has always been the pit of my existence, but the change is incredible."
"The first beauty brand that really cares about hair healthiness and feeling good with yourself. I really admire The Hair Routine because it's not just about having your hair pretty for a party, but having it pretty and healthy for your LIFE."
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"A range cleverly thought out, to find healthy hair, naturally."
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
"Focus more on care rather than styling!"