We are on a mission to redefine daily hair care rituals.

WE ARE ON A MISSION TO

REDEFINE DAILY HAIR CARE REITUALS.

WE ARE ON A MISSION TO REDEFINE DAILY HAIR CARE RITUALS.

WE ARE ON A MISSION TO

REDEFINE DAILY HAIR CARE REITUALS.

My grandma taught me that caring for my hair is more than simply a hobby, but rather a way of reconnecting with myself.

At The Hair Routine, our intention is to connect others to the products they want, provide the guidance they are seeking, and start a movement that would redefine the relationship most have with hair.

We build smart solutions for people to be able to make smart decisions because loving yourself and loving your hair starts with understanding how to care for them.

My grandma taught me that caring for my hair is more than simply a hobby, but rather a way of reconnecting with myself.

At The Hair Routine, our intention is to connect others to the products they want, provide the guidance they are seeking, and start a movement that would redefine the relationship most have with hair.

We build smart solutions for people to be able to make smart decisions because loving yourself and loving your hair starts with understanding how to care for them.

WE ARE JUST LIKE YOU

We believe in meaningful connections, purposeful routines, and
high-performing products without compromising our health nor our planet’s.

WE ARE JUST LIKE YOU

We believe in meaningful connections,

purposeful routines, and high-performing products

without compromising our health nor our planet’s.

SUSTAINABILITY

Nurture mask with grape fruit

SUSTAINABILITY

TRANSPARENT

PRICING

Balancing shampoo and Clarissa de Queiroz

TRANSPARENT

PRICING

FAQ

Creme texture

FAQ

SUSTAINABILITY

Nurture mask with grape fruit

SUSTAINABILITY

TRANSPARENT

PRICING

Balancing shampoo and Clarissa de Queiroz

TRANSPARENT

PRICING

FAQ

Creme texture

FAQ

AS SEEN IN

AS SEEN IN

“Minimalistic formulas full of botanical goodness is
exactly what this industry was craving for!”

Vogue

"A range clearly thought out, to find healthy hair, naturally."

La presse

"Focus more on care rather than styling!"

Elle