WE ARE ON A MISSION TO REDEFINE DAILY HAIR CARE RITUALS.
My grandma taught me that caring for my hair is more than simply a hobby, but rather a way of reconnecting with myself. At The Hair Routine, our intention is to connect others to the products they want, provide the guidance they are seeking, and start a movement that would redefine the relationship most have with hair. We build smart solutions for people to be able to make smart decisions because loving yourself and loving your hair starts with understanding how to care for them.
WE ARE JUST LIKE YOU
We believe in meaningful connections, purposeful routines, and high-performing products without compromising our health nor our planet’s.
"Minimalist formulas full of botanical goodness is exactly what this industry was craving for!"
"The products were gentle but effective, leaving hair feeling clean but not stripped, and hydrated but not weighed down."
"Focus more on care rather than styling!"
"An invigorating blend of eucalyptus, tea tree and coconut oils in this shampoo improves scalp circulation and encourage hair growth."
