I don't make many reviews, but I'd just be missing out on an opportunity to give credit where it's truly deserved. What led me to try The Hair Routine instead of, say, Carina Organics, Aquableu, Calia and so on, was the fact that they're so incredibly transparent. I didn't have to oblige to divulge certain information. The ingredients are clean and the products are so perfectly curated to only do nothing but good things for your hair. The fact that they have their PH showcased, their ingredient and what they do, and where your money is going is great.
The Mask Itself: The mask smells similar to the shampoo and is very fitting. It's light, clean and fresh. The texture is very interesting. Like a thick, frothy texture. It feels like a whipped butter, and goes on so nicely. My hair loves this mask. I leave it on for a few minutes and oh my goodness, after rinsing, my hair feels like butter. After my hair's dried, I'm left with this beautiful, bouncy hair that is light, soft and silky all at the same time. It does weigh down my hair or anything. My only advice would be to make the products bigger. One of my favorite hair masks is the Don't Despair, Repair Mask by Briogeo, and that one is $38 for 8 oz. Other than that, I loved these products and everything about them. Using them is truly a pampering.