We understand that with the craziness nowadays, it’s almost impossible to keep track of everything in our daily lives – I mean, we really do understand. The good news is we got your back, doing the homework for you, and challenging the industry to do the same.
Our goal is to set you free from the vicious damage cycle – or “fake-good-looking hair” cycle – and we want you to understand how it happens. It seems like the cosmetic industry is still working with a 50s’ mindset where a better living was related to the use of those “amazing” new chemicals, while they forgot to worry about their impact on human health. We are still being bombarded by toxic chemicals from all sides on a daily basis, and we aren't even aware of it.
From a haircare perspective, most of the shampoos available in the market are infested with sulfates – unnecessary and detergent chemicals – that eliminate the healthy and good-for-you natural hair oil, water, and protein, causing a deep dryness and opacity. Because you see your hair becoming a little disaster, you feel like pouring a good amount of conditioner right away to cover that damage.
The bad news is that many of the conditioners you that you may be using are just a mix of silicons, wax, and petrol derivatives (yes, PETROLEUM), working as makeup on your hair – hiding the damage and “faking looking good” – not to mention the health impact. It does look like your hair is super shiny and hydrated when in fact this is just literally how it looks. Those chemicals are just making your hair greasy and heavy, giving you many reasons to wash it again, since the only substances capable of removing that from your hair are the harsh sulfates. That’s how the cycle starts and it never ends.
So to avoid this vicious cycle, we deeply encourage you to go for sulfate-free shampoos and silicone-free conditioners, to mention the least. What we recommend is that you would ideally check the whole ingredients list and stay away from other harmful, toxic, and unnecessary chemicals from all beauty products you might need, but we will talk about that in a future post.