That’s why we customize a routine designed to balance the amount of water, oil, and protein in your hair to make it feel and look its best.
"Exactly what this industry was craving for!"
Hair Care Made Simple
You answer a few questions about your hair type, goals, and challenges.
Receive your personalized Hair Routine.
Get a detailed diagnosis to understand what your hair is lacking with continuous updates as your hair gets healthier.
Subscribe to Your Products and Enjoy the Process!
Consistency is key. We will send you refills as you’re running out and update your routine to keep adapting to your current situation.
95% of our reviews are 5 stars
My Hair Has Never Been the Same!
My natural curls look so much healthier and bouncy! Love the ingredients list! Customer experience is also so great! Love this product, wouldn’t go back to anything I’ve used in the past.
Alana H. ★★★★★
The Hair Routine is really a good choice for your hair if you want to have nice result: smooth, easy to de-tangle, nice spa experience.
Audrey-Anne R. ★★★★★
They made my hair much silkier. I have been searching for a new brand that is clean, eco-friendly and cruelty-free and this is “the one”.
Fernanda B. ★★★★★
The End All, Be All!
I don't make many reviews, but I'd just be missing out on an opportunity to give credit where it's truly deserved. After my hair's dried, I'm left with this beautiful, bouncy hair that is light, soft and silky all at the same time. It does weigh down my hair or anything.
Stacy K. ★★★★★
Best Hair Care System
This 3 pack system is great. My favourite is moisture - my hair feels so healthy after. The Nurture is like butter, and makes hair shiny and soft. Highly recommend these products. Smell is natural. I am obsessed. This also works well with color treated hair :)
Tasha S. ★★★★★
Life-Changing Experience for My Hair
I'm at my second kit, and I must say after finishing a 3-month routine, my hair is at the peak of its health, shine and softness. Now, my hair texture has changed completely to silky, soft, and visibly shinier. My curls are defining themselves in a way I had never seen before.
Amy L. ★★★★★
I have tried literally – everything – and I had nearly given up until I found The Hair Routine. I've been using their products for only two weeks now but it's the best my hair has looked in years.
Yazmin B. ★★★★★
You Guys are Tender Geniuses
It took 4 weeks of consistent care + following the routine for my hair to be rid of all of the silicones other companies (including "natural" companies) fill their products with. During this time I almost gave up, because my scalp was icky as it regulated. But I'm so glad I persisted! My scalp now feels balanced, my hair feels soft and light, like it did when I was a child; and my waves have returned. It's almost like I didn't know that my hair wasn't my natural hair until this routine.
Megha A. ★★★★★
I never thought my hair could look this good!
You see a difference right away and it gets better every time! My hair used to be super frizzy if I didn’t apply a ton of products in it and blow-dry it. Now I can let it air dry and it looks great! No frizz!
Lorraine G. ★★★★★
I Cannot Recommend this Enough
My hair are soft and shiny now. I can't stop brushing my hand through my hair. It's been almost two years since I dyed or cutted my hairs so it was super dry and easy to tangle. These products gave my hair a new life. It doesn't weight down my thin hair.
Jessica C. ★★★★★
I Can’t Even Explain
I started a hair growing journey and soon found out my hair dreams weren’t going to come true unless I found something magical to bring it back to life, and THIS my friends is magic in a bottle. You can feel the love put into the formula and after THE FIRST wash... my hair instantly thanked me with shine, and the feeling of a brand new baby’s hair.
Abbey C. ★★★★★