I don't make many reviews, but I'd just be missing out on an opportunity to give credit where it's truly deserved. What led me to try The Hair Routine instead of, say, Carina Organics, Aquableu, Calia and so on, was the fact that they're so incredibly transparent. I didn't have to oblige to divulge certain information. The ingredients are clean and the products are so perfectly curated to only do nothing but good things for your hair. The fact that they have their PH showcased, their ingredient and what they do, and where your money is going is great
The Shampoo Itself: The smell is fresh, clean and light. I can smell it on my hair after it's dried, and it's such a good feeling. The texture is soft and somehow seems to make my hair feel cleaned and soft all at once. Using this shampoo along with the mask is truly a pampering. My only advice would be to make the products a bit bigger -- specifically the masks. One of my favorite masks is the Don't Repair, Despair Mask by Briogeo and that one is $38 for 8 oz. Other than that, I loved the products and everything about them.