Coming clean with The Hair Routine
The Hair Routine is re-launching its products.
They are NEW, they are BETTER, and they are HERE!
Let me tell you a little bit about it, in case you didn’t already know. The Hair Routine is the idea of a Brazilian girl that moved to Montreal 2 years ago and realized it was impossible to find natural products for her personal and professionalized hair routine. Professionalized. (I don’t know why I’m always inventing words on this journal but WHAT-EVAH.) The point is, down there, most girls are obsessed with their hair, and Clarissa clearly falls into that stereotyped group. She knows everything there is to know about hair, and she takes really good care of hers by using only natural products, making her own hair masks with oils and ingredients you can only find in Brazil, and following the routine to nurture, moisturize and reconstruct her precious mane.
When she realized she had no choice but to make her hair-care products at home, she took some courage and decided to build a brand that would help fill-out that specific gap in the hair-care market.
She formulated the first version of the Shampoo and Conditioner and she created a good product that, in general, was what she was hoping to achieve: a vegan product made only with natural ingredients and with no sulfates, no parabens, and no bad chemicals. The products SOLD OUT quickly, and she decided to continue with the business and the brand, but this time, she would make a better formula with only premium ingredients and again: no toxics, no sulfates, and no B.S. You heard me! I said no BULLSHIT (you can’t really hear me, but you get it).
Now onto the good part: I am going to reveal all the ingredients for both the new Balancing Shampoo and the Conditioner. The order in which the ingredients appear is actually important, the ones that come first are the ones that are in the formula in a greater quantity, and the ones that come last are the ones that are present only in a very small quantity. None of these ingredients are toxic or irritating.
Purified Water = contaminants and minerals have been removed from it so that they work better with the rest of the ingredients and your hair.
Guar Gum = Adds volume, conditions hair without build-up, smoothes
and de-frizzes hair.
Vitamin B5 Panthenol = Helps the ingredients penetrate the hair shaft and helps improve moisture retention. It has fantastic benefits for protecting brittle hair against breakage.
Sodium Lauryl Sulfoacetate (NOT A SULFATE) (Organic Salt) = Removes oils and bacteria without irritating the skin. It is completely safe for most skin types, including sensitive skin.
Disodium Laureth Sulfosuccinate (NOT A SULFATE) (Organic Salt & Alcohol) = Used to replace the harsh sulfates, will cleanse the hair, but “will not strip the moisture from hair the way sulfates do.”
Vegetable Glycerin = A natural humectant that is derived from plant seed oils like palm, coconut, or soy.
Coconut Oil = Let me guess, you know this one.
Eucalyptus Oil = Antibacterial, anti-infectious, antiviral, and antiseptic properties. Helps stimulate hair follicles.
Tea Tree Oil = Encourages hair growth by helping unclog hair follicles and nourish the roots.
Benzyl Alcohol/Salicylic Acid/Glycerin/Sorbic Acid = A tiny bit of preservatives that are non-harmful and help keep the PH balanced.
Purified Water, Cetearyl Alcohol, Vegetable Glycerin, Coconut Oil = (READ ABOVE)
Grapeseed Oil = Contains lots of vitamin E, which is necessary for hair growth. It helps strengthen each strand from the roots, which helps prevent split ends, thinning, and breaking later on.
Argan Oil = Rich with vitamins A, C, and E, loaded with antioxidants, and a great moisturizer.
Coconut Oil = Because one type of coconut oil is not enough.
Sucrose = Natural table sugar, because it helps attract and retain moisture.
Eucalyptus Oil, Tea Tree Oil = (READ ABOVE)
Behentrimonium Chloride(Colza Oil) = Conditions, detangles, fights static, softens, and helps strengthen hair.
Benzyl Alcohol/Salicylic Acid/Glycerin/Sorbic Acid = (READ ABOVE)
So here you have them all, not more, not less. I hope you appreciate our transparency and go ahead and try them. There is a special discount for subscribers (if you haven’t received it yet, please write back to me) but only for this week…so hurry! They are pure love for your hair.
´till next week,