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How to Know if My Hair Needs Nurture or Moisture

Which one is which?

The first thing you need to know whether your hair needs nurture or moisture, is to understand the difference between them, and how they function in terms of helping your hair to be healthier.


Nurture treatments contain the oils that the hair needs to balance the volume and control frizz. If you have oily hair, this treatment is still necessary to balance the oiliness and reduce the oil secretion from the scalp.

Usually, hair needs a nurture treatment when it looks:

– Opaque
– Extra frizzy



Moisture treatments contain help control the amount of water the strand absorbs and retains. Hair needs a certain amount of hydration to be soft and malleable.
Every hair type needs hydration to smooth out the scales on the hair cuticles.

Usually, hair needs a moisture treatment when it feels:

– Brittle
– Dull


Both very different but very necessary

All hair types need both, moisture and nurture, because water is essential for carrying nourishing agents, and damaged hair will need to be hydrated before it is nourished. Generally speaking, thick hair needs more deep nourishing treatments than finer hair, but if you want to be completely sure I would recommend getting your personal Hair Routine. This will help you keep track of what your hair really needs every time you wash your hair.

’till next time,


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Hair Loss Part 2: How to reverse it.

Hair Loss: How to reverse it.

Hair Loss, We’ve Talked About This

We’ve established that everyone gets concerned about hair loss, right? If you don’t remember this go read Part 1 of this article…but hey, don’t forget to come back!

Now, I did mention that there are some treatments to slow down or reverse hair loss. You would think that by now, scientists would have found a cure for hair loss, but it is a very complex condition and “fixing it” is not that simple. So, I did some more digging and found some exciting products. 


A vasodilator that, in principle, was used exclusively orally to treat patients with severe cases of high blood pressure. Treatments based on Minoxidil usually have a concentration of 5% for men and 2% for women.


  • It is commonly used to stimulate hair growth and slow baldness. How? Well, it helps nurture the hair’s root, and it favors its growth.
  • It is FDA approved.


  • Most common secondary effects include itchiness, dryness in patches, irritation and OBVIOUSLY hair growth in unwanted areas.
  • It does NOT cure baldness; most of the new hair will be lost again if the treatment is suspended.  

Tricomin Clinical

A multi-care health system that uses two main technologies ( which they’ve patented): Copper Peptide Complex and Triamino Copper Complex. Yes, the essential component is copper. It stimulates and nurtures the cells with oxygen and other nutrients. As we get older copper levels tend to decrease, but with this stimulation, hair follicles get thicker and healthier looking.


  • Tricomin Clinical claims it is “Deliberately and precisely formulated to work wellness wonders on stressed, fragile hair.”
  • It is one of the few treatments that have actually been shown to stimulate hair growth in intensive FDA trials.


  • Copper toxicity…it could be an issue. It is very important to ensure that your zinc levels are balanced if you use these types of products regularly.

Castor Oil

This viscous oil is full of omega fatty acids such as omega-6 and omega-9 that help moisturize the scalp and stimulate blood circulation. In English, castor oil helps promote healthy hair growth. According to Google, its regular use can boost hair growth by three times the normal rate. Well, I guess I will have to test this one myself.


  • It provides conditioning that improves the flexibility of the hair fiber. It has antimicrobial properties, which are useful to fight off bacteria or any fungus growth. I think the most important thing to know about castor oil is that it will make your hair feel and look thicker.


  • There is still no scientific evidence that assures castor oil is effective for hair growth.
  • Castor oil penetrates easily and goes to our blood system through the scalp, which could cause some adverse side effects. It is not suitable for pregnant women or people with chronic diseases.  

Jojoba Oil

Did you know Jojoba is technically not an oil but a wax? Why is this important? Well, because they imitate natural body oils, so when we apply them to our skin, we can make it believe that it’s been produced naturally.

Jojoba oil is super moisturizing, but it won’t leave any residue (SCORE!). It stimulates hair cells to reproduce themselves. Adding 3-4 drops on your hand when you are conditioning your hair will help protect hair strands from drying up and breaking. Make sure you don’t add it to the bottle and just to the portion you will use as it may mess up the pH of your product.


  • It is a natural moisturizing ingredient. It is great for the skin because it contains most of the important vitamins and minerals required to maintain healthy skin, …and you know what they say: healthy scalp = healthy hair.
  • It doesn’t have any side effects, and it can be stored for a long time without conservatives.


Always choose organic natural oils, because those with conservatives contain ingredients that are not good for your skin and hair. An extra tip, buy it cold pressed so that you really obtain all the benefits of the oil.

With that in mind, here’s a recipe from the master of hair masks.

Our grandma recipe for hair growth

Disclaimer: our founder learned it from her Brazilian grandma, and she loves sharing it with E-VERY-ONE! So here it goes:


  • Organic Cold Pressed Coconut Oil
  • Organic fresh or dry Rosemary
  • Organic Cold Pressed Castor Oil
  • Organic Cold Pressed Tea Tree Oil
  • Fresh Garlic

In a small pot place 3 spoonfuls of the coconut oil, two spoonfuls of rosemary leaves, one teaspoon of castor oil and two drops of tea tree oil. Then squish one clove of fresh garlic and add it to the mix.  (Just make sure you don’t go on a date after).

Warm the mix in “bain Marie” until it becomes a little greenish.

Let it cool and filter it with a filter paper. Before using it, test it in a small area of your arm to make sure you are not sensitive to the garlic or tea tree oil. (These are very powerful ingredients)

When is it best to apply?

Wait for your washing hair day and apply it 2 hours before washing it. You should use enough to cover your entire scalp and massage, massage a lot. Save the rest in a sterilized crystal or glass jar and refrigerate for several uses. It might solidify, but it will melt in your hands.


’till next time,


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Hair Loss S.O.S. Part 1

Hair Loss 101

I once read: “hair growth is like a garden, how well it grows depends on what’s underground”.

FACT: Your scalp is a home for about 100,000 strands of hair.

Each one of them has its own life cycle. Like a plant, see? I told you.

To be honest, I usually link hair loss to men and not women. Or that’s what I used to do until my mom confessed to me she was having trouble dealing with hair loss. And not too long after that, I found a famous influencer from Montreal struggling with hair thinning as well…and she is my age!

There is really not a big difference in terms of gender. Most women start experiencing hair loss around their 50´s, but there are also thousands of younger women losing their hair nowadays.

FACT: Most of us lose between 50 and 100 strands of hair each day.

Oh, and on washing days you are supposed to lose up to 250 strands of hair. This doesn’t mean avoid washing just to keep your hair from falling out…because it will, eventually.

The 5 most common reasons for hair loss are:

1. Excessive Styling

Very tight ponytails or styles can cause your scalp to irritate and your hair to fall. Even hair styling products that may contain chemicals will damage the scalp and cause the hair shaft to break, and your hair will start thining. Rock a relaxed hairstyle once in a while and look for products that are free of sulfates or any hard chemicals.

2. Medication

From birth control to cancer treatments (chemo) all of these can take a toll on your hair. Some other drugs that mess up hair growth are blood thinners and medicines that treat high blood pressure, heart disease, arthritis, and depression. Damage is not permanent though, once treatment is finished hair grows back.

3. Significant Weight Loss

If you are lacking certain nutrients, like iron, protein, and vitamin B, which are essential in the production of keratin, get ready to lose more than a pound but also some locks.

4. Thyroid Imbalance

This is one of the most common reasons for “unexplainable hair loss” This is an autoimmune disease and it’s occasionally associated with alopecia areata, which causes hair to fall out in big patches. Your own immune system is attacking healthy hair follicles BY MISTAKE. Damage isn’t permanent and corticosteroids can help regrow hair for women with alopecia areata.

ATTENTION! See a doctor if you have this problem.

5. Traumatic Event

That stress can make women go through telogen effluvium, a temporary shedding because of nutritional deficiencies or hormonal changes. If hair falls out in clumps, better nutrition and lots of rest are your two best allies.

FACT: Hair grows about six inches a year…for most people. 

I think it’s safe to say that for EVERYONE hair loss is a difficult experience, but it’s inevitable as we age, and it’s ok to try to slow down or reverse this process. The real question is…

Can I grow my hair back?

Good news. Yes! There are treatments for temporary and even permanent hair loss. Some of the most common options are:


Surgical Treatments*

Natural Solutions

These are all helpful and targeted to specific problems, but our expertise relies on natural cures and ingredients you should use.

’till next time,


*Don’t take any medication without a prescription.

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The 5 Scariest Ingredients in your hair products

The 5 scariest ingredients in your hair products

They live amongst, undercover by attractive perfumes and fancy ingredients. Names you don’t recognize and chemicals you’ve never heard of, or maybe you have, this is the true story of the scariest ingredients we find in our daily hair products.

1. The twin sisters:
Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)

Sulfates are harsh detergents that are very good at stripping the oils from the hair. Both of them are surfactants and they are present in almost every shampoo, detergent, and soap you can think of. Why? Because these are the ones in charge of creating the lathering foam that we love so much.

Why you should be scared:

Even though they cleanse your scalp and hair, they are harsh and will eventually damage your hair, making it brittle and dry. They can also trigger allergic reactions on your skin and trigger a dandruff problem.

2. Para(normal)bens

Parabens such as methylparaben and propylparaben, other creepy ingredients that we know are bad for us and we rarely avoid because they’re everywhere. They are used to preserve products preventing bacteria to grow in cosmetics and hair care products.

Why you should be scared:

They are found in 85% of self-care products and canned products, and they have been linked to increased growth of breast cancer cells.

3. Dr. Formaldehyde

This is not an ingredient that you most often find in hair products, and there’s a good reason why…it’s the scariest one. It is used as a preservative and is usually activated by heat. It is so dangerous that The European Union has restricted its use in personal care products, and in Sweden and Japan, it is entirely banned from cosmetics and toiletries. You can mainly find it under the name of quaternium-15.

Why you should be scared:

It is a known carcinogen proven to be absorbed by the skin. In fact, in 2013, hundreds of American women sued Unilever after experiencing hair loss, burnt scalps, and broken or discolored hair after using an at-home hair-smoothing product. (CNN)

4. Dimethicone

Is a silicone that makes your hair look nice and shiny, after cleansing it with shampoo. On the other hand, it’s the ingredient that contributes the most to build up and making your hair greasy and lifeless after one day of not cleaning it.

Why you should be scared:

It is basically plastic that clogs your pores and causes irritation and acne.

5. The one in disguise: Synthetic Fragrances

Synthetic fragrances are sneaky. Manufacturers do not need to specify the ingredients under the term “fragrance”. Smart, but not good for us consumers.

Why you should be scared:

Some ingredients in products that contain synthetic fragrances can irritate the skin, cause hair loss, and even disrupt the reproductive system. They can also cause cancer, asthma, and make their way into women’s breast milk.

It might not be easy these days to find a hair brand that really cares for your hair and your health. But trust me, it is worth it to invest both time and money into self-care brands that do. Let me know in the comments if you know any and which natural brands you love.

’till next time.


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5 Musts for Nourishing your Hair

“Nourish your hair.”

The word nourish makes me think of a mom feeding her babies. Lol. Nurture is key when talking about hair treatment and it is essential for a complete Hair Routine. Why? Well, the same way a mom needs to feed her babies, hair needs nutrients to grow strong, shiny and healthy.

In general, hair receives enough nutrients from the oils produced in the scalp, and if these natural oils are well distributed your hair is shiny and soft. The shorter your hair is, the better the oils distribute throughout the strands, but the longer your hair the worse it is, especially for the ends. So how do we get all these nutrients to our entire mane?

1. First of all, don’t wash your hair every day.

You’ve heard/read this one before, but honestly,… don’t. How do you expect to get nutrients if you wash away the natural oils every day? Trust me, your hair will get used to a less frequent washing routine, and it will get smoother.

2. When you do wash your hair, apply a vegetable oil of your choice at least one hour before washing.

It can be Virgin Olive, Coconut, Jojoba, Argan, Avocado etc. Apply it all over your hair generously and wrap it in a bun. Then wash it with shampoo and seal the nutrients with conditioner. This process is called pre-poo.

Never use mineral oils. It’s petrol and it doesn’t allow the good nutrients to penetrate your hair.

3. Brush your hair.

Another great way of nurturing your hair is by spreading the oils with a wooden or a boar-bristle brush.

Attention! The boar-bristle is not a vegan brush, read here for more info. Anyhow, this kind of brush is great for spreading oils through your hair all the way to the ends.

4. Follow a healthy diet.

Healthy inside reflects on the outside. Basics.

5. Follow the right Hair Routine for your type of hair.

Complete this online diagnosis and get a personalized Hair Routine that you can follow every day.

Nurture brings shine, balances volume and reduces frizz.

The Hair Routine Nurture Treatment is rich in:

  • Sunflower Seed Oil
  • Grapeseed Oil
  • Avocado Oil
  • Argan Oil
  • Evening Primrose Oil

Be sure to add it to your Hair Routine.

‘till next time,


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Hair Transitioning; what does it mean?


To undergo a process of transition can only mean one thing: change.

“Change is good”, at least that’s what people say. I believe it. No matter who you are or what you do, if you want to change something about yourself, I say “go ahead”! It’s your body, it’s your life, take the wheel and just do it. Because if you never try, you’ll never know.

I didn’t realize it before, but transitioning is such a buzzword in the beauty industry nowadays. It’s a transformation undergone to become one’s true self, and it can variate from letting your skin or hair flourish, all the way to changing your sex. Transitioning can go in many directions, nevertheless, it must always be about YOU.

Hair Transition

I’ve been exposed to this subject by Clarissa, founder of The Hair Routine. In the hair care world, transitioning means stopping all treatments that are meant to change the true nature of the strands and going au naturel with your hair. And she is all for it!

First, I thought: who cares? I mean, it’s your hair and if you want to curl it or straighten it, paint it like a rainbow, or leave your grays, that’s your problem. (Not that it’s a problem, it’s just an expression)

Pro’s and Con’s

We debated on how the beauty and fashion industries have set certain hairstyles as the stereotypes of a “perfect hair”, and how it affects thousands of women around the world. Long story short, we had a very long discussion about what people should or shouldn’t do with their hair. And when I finally admitted that I believe some people have it easier than others when it comes to hair styling, she supported her point of view by showing me some shocking pictures of women who have undergone capillary transitioning.  I was completely in “awhh!”. You could see the confidence in their faces. Who wouldn’t want to try this? I asked her. What if, we could liberate ourselves from these stereotypes and just love and care every bit of ourselves? It’s not as easy as that, I know.

so… what to expect?

Everyone has a different relationship with their hair, but learning to accept it (I was born with this hair, I might as well love it and take care of it) can be incredibly liberating. WORK IT, GIRL! (or boy!!!)

Letting your hair go natural can be a very powerful form of self-love and self-expression, you just have to trust the process and trust yourself. Don’t forget, you are beautiful the moment you start believing you ARE beautiful.

‘till next time,


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The 5 must ingredients for moisturizing

The 5 must ingredients for Moisture

Moisture your hair is one of the three steps in The Hair Routine method. This step is responsible for water replenishment in the hair and it will aid in making it softer and more elastic.

Do your own hair mask at home!

DIY hair masks are very easy to make and they do wonders for your hair. Don’t believe me? Ask Clarissa (she explains it all), she is the founder and CEO of The Hair Routine and has been creating her own hair masks since she was able to say the word “moisture”. Actually, she is in the process of creating her own line of hair treatments for The Hair Routine, and I promise they will be the sh*t. If you would like to get an exclusive pre-sale discount code, put your email HERE and I will personally let you know.

Anyhow, if you did your hair diagnosis and got your results, you might be wondering “how the “EF” am I supposed to make a moisturizing hair mask?”. Relax, here are five ingredients you cannot miss when following this important element of the Hair Routine. And if you don’t have your hair diagnosis, what are you waiting for? Go get it!

Use two or more of these ingredients:


Vegetable glycerin has emollient and moisturizing properties.  It absorbs water from the air and traps it. It makes a protective layer on the hair strands and doesn’t let the humidity escape. It is very important to use glycerin when humidity levels are high because in the opposite case where the conditions are dry, glycerin will act to take the humidity out from your hair and evaporate it out to the air. An alternative when the weather is dry is to use a deep conditioning cap or a humid towel and wrap your hair inside while masking it. Attention! You need to be aware of how much your hair absorbs water if your hair has high porosity and you do this too often, your hair will saturate with water and it can easily cause breakage problems. You can buy Glycerin at any pharmacy and use it as one of your ingredients for a moisturizing hair mask.



Provitamin B5 or Panthenol -now we know where a famous hair care brand got its name from-  has been used as an alternative treatment for hair loss in the past because of its alleged ability to penetrate, strengthen and thicken hair. Although sometimes hair loss is due to a vitamin deficiency, it also involves various genetic, hormonal and environmental causes. Panthenol is good to prevent hair loss, but you know what it’s also really great for? Moisturize! You can get Provitamin B5 at the pharmacy or naturist stores and use it after cleansing your hair. Add a few drops of Panthenol in your hair mask or spray it on your scalp and hair after cleansing, it will completely revitalize it!


It’s not news that aloe vera is the “miracle plant” for everything. I would argue that only with coconut oil and aloe vera we can solve all our problems. Lol.

Aloe vera is known for its unbelievable healing properties when applied or consumed orally.  You can get it at any supermarket or plant market, cut one leaf and use it many times. The gel inside the plant is made up of mainly water and protein that contains amino acids and vitamins A, B, C, and E. You want to extract the gel and put it directly on your scalp after shampooing -rinse well after- or mix it with other ingredients such as avocado for a moisturizing hair and face mask. The beauty about this ingredient is that it moisturizes the skin and hair without leaving it greasy, voilà!


Cornstarch mixed with other ingredients helps close the cuticles and stores the water. Its composition permits the hair to absorb the essential nutrients and have shiny and hydrated texture. On your scalp, cornstarch reduces oil and itchiness, goodbye double trouble!

Pro Tip: Cook two spoonfuls of cornstarch with 100ml of water on low heat. Mix well and use it as the base for your DIY hair mask.



Using table sugar when you shampoo may sound like a crazy idea. According to specialists, sugar improves circulation in your scalp and helps deep cleanse it, this will improve your hair’s beauty and health. Makes sense though… Granulated sugar acts like an exfoliant for your skin and thanks to its properties it also helps moisturize it. Exfoliation promotes blood circulation, which also promotes hair growth. Score! Add ½ a spoonful of sugar to your routine when you are shampooing. I don’t recommend adding it directly to your shampoo in advance because with time it might alter its pH level.  Mix it in your hands along with the amount of shampoo you usually use and just scrub. Rinse well, better than ever, and finish your routine with a silicone-free conditioner. Whoever said sugar is always bad for us was wrong. I promise you will love it!

All of these ingredients are perfect for a moisturizing hair mask, if you have any questions do not hesitate to contact us. Let me know how it goes, OK?

´till next time,


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Summer ready!

Take care of your hair this summer

5…4…3…2…1…Let the summer begin!

But it is not all sunshine and ice-creams, with rising temperatures and high humidity we get the frizzy Hermione-looking sun-damaged hair.  #relatable

When it comes to sun protection we tend to focus on face and body, and you might ask yourself “do I really need to protect my hair?”. Yes, maybe you don’t see damage at the beginning, but with time it will surely result in having dry brittle hair. And don’t even get me started on what will happen if you have dyed hair and don’t protect it. Thankfully, I did a little research and found the best tips to protect our manes during the summer/vacation time.


Tips to protect your hair during summer:


1. Protect your scalp from sunburn and dryness with a cap or a hat.

Did you know you can develop cancer from a sunburnt scalp? You can also try slicked-back hairstyles, this way you won’t burn your scalp, but don’t forget to wear sunblock on your ears, forehead, and neck.

2. Avoid hair elastic.

It is more usual that you tend to tie-up your hair because of the high temperatures and the humidity. Use silky scrunchies or hair scarfs instead; this will avoid hair breakage.


3. Use leave-in to control frizz.

Moisturizing during the warmest days of the years is E-SSEN-TIAL, stock up masks, conditioners, oils, and treatments. Personal tip: I’ve been using Feel Good Etc.’s multifunctional Conditioner as a leave-in and let me just say my hair has never been smoother. Plus, you can you also use it before and after going to the pool or the beach.

4. Avoid using extra heat-styling at all costs.

The weather is already warm enough to dry your hair; you don’t want to extra damage it. And if you do (exhales desperately) #useprotection.

5. Follow The Hair Routine!

It’s  Feel Good Etc.’s method to take care of your hair in a personalized simple way. You just need to complete the test on the webpage and you will immediately receive your personalized routine. Following it has made my hair look and feel a lot healthier than before. Try it now!


‘till next time,



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The ONE ingredient you want to avoid!

The ONE ingredient you want to avoid!

I still remember a time, not so long ago, if we wanted to use organic hair or skin products we did not have many options, we had to either look for them in natural food markets or make them ourselves, which I sometimes still do because it’s SO GOOD. Slowly but surely, consumers have realized that chemicals, salts, and synthetics are not safe for us or the environment and are demanding for safer products that are more conscious about these subjects too. Now it is way easier to find good brands that sell naturally made products for my hair and skin, even my Instagram feed is selling me this stuff, it’s amazing!

There is a problem; there’s always a problem.  A lot of brands out there are selling their products claiming they´re organic and natural, and they might NOT be completely what they say they are. As we have mentioned before, if you look closely at the ingredients on the packaging you will always find the black bean in the middle of the rice. A good example of this is Sodium Lauryl Sulfate (SLS). SLS is a chemical that you will probably spot in the ingredients of your shampoo, shower gel, toothpaste, and others. Its close cousin, Sodium Laureth Sulfate (SLES), is as harmful or even worse. SLS and SLES are the cheap ingredients that make your shampoo foam when you wash, and although they both help remove grease from your hair, they are both highly irritant – the reason why your eyes sting if you get shampoo in them – plus they are toxic and harmful to the environment.

So, what can we do to avoid these ingredients and still get healthy, clean hair?

You can look for substitutes that are produced from natural sources and that are permitted and certified as safe cosmetics; like Sodium Lauryl Sulfoacetate (SLSA). I know it sounds like it comes from the same family as the other two, but it doesn’t. SLSA comes from coconut and palm oils; it is a cleanser much milder than others, and completely safe for the skin. You still get frothy foam, it dissolves much quicker with water, and it rises faster. Finally, the best part about SLSA is that it is beneficial for all hair and skin types, even the most sensible ones!

Sulfates and Surfactants you want to avoid:

(you might want to screenshot this)

Sodium Laureth Sulfate

Sodium Myreth Sulfate

Sodium Lauryl Sulfate

Ammonium Lauryl Sulfate

Ammonium Laureth Sulfate

Sodium Trideceth Sulfate

Sodium C14-16 Olefin Sulfonate

Sodium Myreth Sulfate

Sodium Alkylbenzene Sulfonate

Sodium Coco-sulfate

Ethyl PEG-15 Cocamine Sulfate

Dioctyl Sodium Sulfosuccinate


TEA Lauryl Sulfonate

Now you know what to look for regarding ingredients used in your daily routine, which ones are safe and harmless, and which ones are not. Soon I will be sharing with you more information on ingredients your hair will love, and ingredients you should completely avoid, but until then…you can follow us for more tips and info on Instagram and Facebook as @TheHairRoutine.

’till next time,