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Hair Porosity

What is hair porosity?

Hair porosity means how well your hair is able to absorb and retain moisture. Remember when we talked about hair structure? Let me refresh your memory. The protective outer layer of the hair strand is called: the cuticle. It looks like fish scales or rooftop tiles facing down. Sometimes they are more open and sometimes they are more closed. When cuticles are more open, hair looks frizzy and dry. When cuticles are closed, hair looks smooth and in control.


As I’ve mentioned before, the hair structure varies from person to person. This also includes hair’s porosity, its capacity to absorb moisture.

The FAMOUS Porosity Test

Use a glass of water to test your hair’s porosity. Take one clean hair and drop it gently in a glass of water. Observe what happens.

If the hair sinks to the bottom…

You have high porosity hair:

  •   The cuticles are wide open.
  •   Your hair easily absorbs water.
  •   You require more product.
  •   It is often frizzy.
  •   It dries quickly.

If the hair stays in the middle …

You have normal porosity hair:

  •   The cuticles are normally opened.
  •   Your hair has bounce and elasticity.
  •   Very little maintenance required.
  •   Holds different styles well.

If the hair floats…

You have low porosity hair:

  •  The cuticles are tightly closed.
  •   Your hair takes a long time to dry up.
  •   Products tend to build up rather than quickly absorb.
  •   Natural oils don’t penetrate, they sit on your hair.
  •   Needs moisturization.

Control the porosity of your hair!

If you have HIGH porosity hair you need to use products that will help the cuticles close down so that your hair can retain moisture.

If you have LOW porosity hair you need to use products that help the cuticles open up just enough so that your hair can be gently cleansed (not stripped), and open to receive any kind of treatment.

Doing this is possible if you have the right products.

How to control frizz?

First and most importantly you have to follow the right routine for your hair, and the only way to know which oneis the best… is to make the test and receive your diagnosis.  Cleanse your hair with a shampoo that has a pH level just a bit higher than 5.5 (hair’s pH level), this will help your cuticles slightly open up, cleanse, and be ready to receive treatment.

Treat your hair with a Nourishing mask, depending on your hair’s needs.

After cleansing and masking your hair finish your routine by using a conditioner that has a pH level just a bit lower than 5.5,  this will help your cuticles close back down, smooth out, and retain the treatment inside. 

The Hair Routine’s Balancing Shampoo & Conditioner are made for every type of hair. They have pH levels that work to open the cuticles with the shampoo and close them back down with the conditioner. In addition to that, if you follow a Hair Routine specially made for you, you will be able to treat your hair exactly with what it needs. 

’till next time,


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Difference between Cruelty-free and Vegan



It wasn’t until I started working at The Hair Routine that I learned the difference between cruelty-free and vegan products. Well actually, I had the basic idea, but I was always getting confused or making the wrong assumptions.

You would think that in 2018 there would be little to no more companies experimenting with animals to test their products. Wrong. According to Cruelty-Free International, there are still 115 million animals being used worldwide. Many self-care articles are still being tested on animals: lotions, perfumes, makeup, hair products, etc. In China, for example, you cannot produce cosmetics if they have not been tested on animals first. There’s still a lot to be done to end it. With this in mind, I decided it was a good idea to write an article explaining the differences between vegan and cruelty-free products.

Difference between Cruelty-free and Vegan

Cruelty-free does not mean vegan, and vice versa. If a company does NO testing on animals: the product is cruelty-free. Simple as that. But what if the same company uses animal-derived ingredients for their products? This means the product is cruelty- free but not vegan, and the same goes the other way around. Some products are vegan-friendly (no animal components in the ingredient list), but they are tested on animals. This means the product is vegan but not cruelty-free.



It is up to you. Some brands sell both cruelty-free and vegan-friendly products (like The Hair Routine ), and there are some that only apply to one of the two. If you are vegan and live a vegan lifestyle, then you’re probably very strict about using animal by-products. Therefore you probably look for the Vegan-friendly label before anything else. But if you are concerned about both (and you should), then you can always check out the company’s webpage for more information. Most brands will be proud to state that they are cruelty-free and vegan and it will read somewhere on their webpage, just make sure it is true.


Real talk now. I made a lot of research for this journal entry, and I found shocking information about animal testing. For example, it is not reliable! Why? It is pretty simple actually. Animals and humans are different. Therefore reactions to products and medicines are different too! So not only it is cruel, but also, doesn´t make any sense to test products that are intended for human beings on animals.

From now on I will be more careful about the brands I support and the products I use. Maybe I won’t save the world on my own, but I’ll know I am not giving my dollars to companies that don’t invest in looking for alternatives. I believe it’s on all of us to shape the world we want to live in.



Be curious. Get informed. Make a list of the top 10 brands you use for personal care and look them up on the internet. Read their values and beliefs, and make sure they resonate with YOUR values and beliefs. And if they don’t? Time to go shopping baby!Do field research and find similar products that are sold by companies that you want to support. There is always a solution.






We believe in connecting with everything that surrounds us and giving back to the environment.

We believe in conscious choices that do not compromise our planet. 

We believe in respecting all forms of life. We stand up for equality of all living beings.

We are vegan and cruelty-free!


Hope this cleared out the differences between cruelty-free and vegan. Remember, not because it is vegan, means it’s necessarily cruelty-free and the other way around too. If you have any questions regarding The Hair Routine products, don’t hesitate to contact us! We are always happy to help.

´till next time,


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Let’s talk about pH

Why hair pH matters?

This entry is going to be a little bit more scientific, but very informative! If I could, I would go back in time and use this subject as my elementary school’s science fair project. Today, on Science with Lucía: Why the pH of hair products, matter.

The hair’s pH is one of the most important, yet underrated, component to take into consideration when caring for our hair. It influences hair texture and curliness. And it also determines how lifted-up or closed the hair cuticle is and how skin and hair retain moisture.

p= potential/power

H= Hydrogen

The pH Scale goes from 0-14

pH Values from 0 – 6 are ACIDIC

Value 7 is Neutral (water has a pH value of 7)

and from 8 – 14 are ALKALINE

The pH of hair products

Moving left to right in the table, from 7 to 14,  substances are more alkaline. When the pH of hair products is higher than 7, they will open the hair cuticle and break down the hair. They can also cause dry scalp and frizzy hair.


Extreme alkaline can eat away skin and hair. Do not use products with a pH higher than 13 without balancing them out with water!

Most of the commonly used products for hair styling and/or coloration have very high pH levels, for example:

Bleaching, highlighting, etc.: pH 10 -11

Semi-permanent hair coloration: pH 7 – 9

Permanent  hair coloration: pH 9.5 – 10. 5

Relaxation products: pH 11 – 13

Perm: pH 8 – 9

Baking soda: pH 8

Moving right to left from 7 to 0, things are more acidic. Using products or treatments that fall on the acidic side of the scale, help close the hair cuticle and hold moisture. This essentially makes your hair shiny and smooth.



Extreme acid can eat away skin and hair. Do not use products with a pH lower than two without balancing them out with water!

The Hair Routine’ s products are specially made to control and balance de pH of the hair.

Let me explain…

The Balancing Shampoo has a  pH of 5.6 – 6 which is a tiny bit higher than the normal pH of hair. It is made this way so that it gently opens the cuticle and cleanses the hair. Then, because the cuticle is open, conditions are perfect for treatments and masks to penetrate the hair strand.

The Balancing Conditioner has a pH of 3.9 – 4.6 which is a tiny bit lower than the normal pH of hair. This will essentially help close the cuticles and retain the treatment applied in the previous step. Finally, it will leave the hair shiny and smooth.

*FYI hair sebum is quite acidic, which helps to prevent fungi and kills bacteria. Keep your cuticles closed and healthy by always trying to stay in range of the NEUTRAL balance of hair and skin which should be around pH 4.5 to pH 5.5.

 Pretty cool right? If you have any questions, or whatsoever I am not a scientist (just did my Science homework and wanted to share what I learned), but I would be happy to help you with any doubts or concerns about The Hair Routine’s products and their pH. 

´till next time,


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Types of Split Ends and How to Prevent Them

Split Ends: A Horror Story

Raise your hand if you are obsessively looking at your split ends all day long! I can’t see you, but I am sure many of you, wherever you are, did. We’ve all been there picking at our split ends for longer than we should, and then finding the world-wide hated “feathery” kind of split end. That’s it! We take out the pair of scissors (that we normally carry around with us) and we kill the little b*tch.

According to scientists, because we are all different, have different types of hair, and different treating and styling routines, in the end, there can be infinite different kinds of split ends. Humbled by science? Yep.

Did you know they can be caused by sunburn from the sun?
Read our best tips on how to prevent this.

I have good news though, there is a method to classify each of them in a specific group or category. YAY! A reason to keep us staring at them for an even longer time. Here are the most common types of split ends you can find:

The Traditional or Basic

Easy to find, because it’s the most common one. It resembles a “Y” shape, and it only splits into two. What this split is telling you: your hair needs nourishment, try The Hair Routine to nourish and replenish the hair shaft.

The Three-way split

Looks like a fork, and they are less common. As you may have guessed, these mean more damage. You could’ve probably avoided it by trimming your hair when you began finding those other two-way (Traditional or Basic) split ends. Use deep conditioning treatments at least once every 15 days, and trim when your hair starts to get thinner and unhealthy in the ends, or it could get worse. * FYI deep conditioning treatment requires you to mask your hair and let it sit for at least one hour. Pro tip: use a shower cap to retain warmth and moisture.

The Feather

The most dreaded one of them all. We hate her, we fear her, and we cannot repair her. Personal advice: when you see ONE of these, get a trim and ask your hairdresser to remove all the damage (as painful as the end result might be).

I want to add an extra one (just because I can) to the list:

The Knot-ty one

This tends to happen when you have wavy or curly hair. The shaft gets tangled and it makes a little knot at the end that will end up breaking by itself at some point. I’ve seen these a few times in my lifetime, and now I know why they get there. Are they a sign of damage? No, not really. But if you have your available scissors at hand, cut it.

How to avoid split ends?


What to do:

’till next time,


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Summer ready hair!

Take care of your hair this summer

5…4…3…2…1…Let the summer begin!

But it is not all sunshine and ice-creams, with rising temperatures and high humidity we get the frizzy Hermione-looking sun-damaged hair.  #relatable

When it comes to sun protection we tend to focus on face and body, and you might ask yourself “do I really need to protect my hair?”. Yes, maybe you don’t see damage at the beginning, but with time it will surely result in having dry brittle hair. And don’t even get me started on what will happen if you have dyed hair and don’t protect it. Thankfully, I did a little research and found the best tips to protect it during the summer/vacation time.


Tips to protect your hair during summer:


1. Protect your scalp from sunburn and dryness with a cap or a hat.

Did you know you can develop cancer from a sunburnt scalp? You can also try slicked-back hairstyles, this way you won’t burn your scalp, but don’t forget to wear sunblock on your ears, forehead, and neck.

2. Avoid hair elastic.

It is more usual that you tend to tie-up your hair because of the high temperatures and the humidity. Use silky scrunchies or hair scarfs instead; this will avoid hair breakage.


3. Use leave-in to control frizz.

Moisturizing during the warmest days of the years is E-SSEN-TIAL, stock up masks, conditioners, oils, and treatments. Personal tip: I’ve been using Feel Good Etc.’s multifunctional Conditioner as a leave-in and let me just say my hair has never been smoother. Plus, you can you also use it before and after going to the pool or the beach.

4. Avoid using extra heat-styling at all costs.

The weather is already warm enough to dry your hair; you don’t want to extra damage it. And if you do (exhales desperately) #useprotection.

5. Follow The Hair Routine!

It’s  a method to take care of your hair in a personalized simple way. You just need to complete the test on the webpage and you will immediately receive your personalized routine. Following it has made my hair look and feel a lot healthier than before. Try it now!



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The fountain of youth

I think I found the fountain of youth

Since the beginning of 2018, I’ve been into listening to podcasts. Do you like them? Which ones are your favorite? Let me know, I am always on the lookout for new podcasts to listen to.

Last week I listened to one called “The Fountain of Youth”, from the Ted Radio Hour.

Aging is inevitable, they say, but there are several ways to live longer and better lives. Guest speaker, Dan Buettner, is a writer and an explorer. He talks about his quest to find the fountain of youth. In the beginning, I was a little skeptical and I thought this episode might bring me more anxiety than I already have about aging. But then, when I was about to change to another podcast, Dan mentions the “blue zones”.

What are blue zones?

Blue zones are places (towns or cities) where people live up to a 100 years and stay healthy without medication or disabilities. Wait, what? So, for them, aging is not a dreaded process but more like a privilege, and they get to do so in such a healthy manner that by the time they are 90, they are still able to work and do regular activities like the rest of the population. I am very impressed and relieved to know that there might actually be a way to grow old, without the painful process of aging. Maybe I am still young to think about this subject, but the reality is that I’ve been thinking about it for a long time now. Ever since I turned 18 I have been feeling like I have so little time and there is so much I want to do. So, what I really want is to move to one of these places and learn to age with pride and dignity! But how do we find the blue zones? What are some examples of them?

The Italian island of Sardinia

Photo credit: Livio Sinibaldi, Getty Images

Okinawa, Japan

Photo credit: Michael Gebicki

Loma Linda, California

Photo credit: Foodmap News.

Costa Rica’s isolated Peninsula of Nicoya

Photo credit:

Ikaria, an isolated Greek island

Photo credit:

On average people in all these places live longer than anyone else on the planet. But how? Why? Dan B.  states that it’s all in the way they organize their society and how they treat older people. In blue zones, the older you get, the more equity you have, the more wisdom you are celebrated for. And let’s be honest, in the Americanized society after the 40th birthday, people start losing respect for you. Being old is not seen as a good thing, we forget about the experience that relies on all those years, and instead, we praise for the beautiful, the new, and the young.

What’s their secret?

I know what you must be thinking: “Lucia, tell us already what is their secret!” Nope, you are going to have to listen to the podcasts yourselves. Here is the link

Just kidding. According to 5 years of research on these communities, the secret to longevity and health has nothing to do with modern technology or massive amounts of exercise and strict diets, but instead “a lifestyle that includes a healthy diet, daily exercise and low-stress life that includes family, purpose, religion, and meaning.” (Singularity Hub Staff, 2009) And it is not like people from these communities wake up each morning and put great amounts of effort to achieve all the above, it is simply how their lives roll. For example, in the Italian island of Sardinia, people have to walk long distances and go up and down the stairs to go visit friends and family every day. They also like to drink organic red wine and lots of fruits and vegetables.

It is up to each of us to choose which kind of lifestyle we want. We can change our mindset and incorporate more vegetables and beans to our diets, more walking and not use the electric stairs to go up two floors, and spending more time with family and friends, invest in our relationships and spirituality. Maybe right now I cannot pack my bags and move to one of these places, but I can definitely apply some positive changes in my lifestyle: fewer chemicals, less processed foods, more physical activities, and more love to all those who surround me. What do you think?

´till next time,


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Hair Brushes: Get to know the different types and their functionalities!

Hair Brushes

Get to know the different types and their functionalities!

Brushes, brushes, brushes.

I finally asked Clarissa, founder of The Hair Routine., why she carries with so many brushes in her purse. Her answer was:

“You should see how many I have at home.”

Why though? I couldn’t understand why it is important to have different types of brushes to take good care of the hair. I own one single comb. It’s pink, it’s made out of plastic, and I honestly don’t really use it because I rather use my fingers! Oh dear, so much to learn.

She was kind to explain to me the different types of brushes and their functionalities. Of course, we talked about her favorite ones and what not, but this is why I decided to make a list of the types of brushes every hair obsessed person should own and why.

Types of brushes

1. The natural wooden/bamboo brush.

It can be made out of any type of wood, that’s up to you. Because of the firm and stiff wooden bristles, this type of brush is perfect for massaging your scalp acupressure-style, which increases blood circulation in your scalp = hair growth. It is also great to use throughout the day because the wooden bristles do not produce any static. The paddle style brushes (square shaped) are great for long thick hair. Finally, they are more resistant and durable.

2. The boar-bristle brush

Attention! This one is not a vegan brush. Nevertheless, I will mention it because it is, apparently, a “must” for this list. So here it goes: the bristle-boar brush goes way back to the origins of brushing. It was originally invented because hunters didn’t want to waste the extra fur of the animals they ate, and this is how they invented brushes. Of course, nowadays this is not sustainable. Why are they so famous and good? The fact that the bristles are so thin and close together helps distribute the natural oils from your scalp to the ends WAN-DER-FU-LLY. Plus, it gives a tickling kind of massage that is amazing for relaxation before your shower or before going to sleep.

3. The wide tooth comb.

This is probably not the first time you’ve read this: wide combs (or your fingers) are the only things you should be using to untangle your hair when it is wet. When wet, your hair is three times more fragile than usual. It is normal that you want to brush it after a shower, but try to dry it out with a soft towel first and then comb it with a wide comb to avoid damage. If you can get your hands on a wooden one, even better!

4. The hand-held brush/massager

Or how everyone calls them these days: “tangle teezer”. Tangle Teezer The Original Detangling Brush is actually a brand, but I have seen more brands come up with the same type of brush and there’s a reason why. They are easy to grab, you get more control, they help increase circulation to have a healthier scalp and hair. Plus, they come in all types of brilliant colors that are super cute.


5. The rat-tailed comb

Ideal to section your hair, nothing strikes a line better than the rat-tailed comb. I dreaded this comb when I was younger, but I am pretty sure it is not the best idea to use it to comb from scalp to ends when your hair is curly with this brush…thanks a lot, mom.

6. The afro pick

The perfect frizzy-puffy afro hair can only be obtained with this short tooth comb. This is such a cultural statement accessory, or at least it used to be back in the 70’s. Normally, the people that use this kind of comb like to use the metal-toothed one… probably works better for kinky hair.

Ok, so maybe you don’t have all these types of brushes. Maybe you have 11 brushes and combs like someone I know (hmmmm Clarissa), or maybe you have zero. Remember that brushing too much, well, it’s too much! The experts affirm that detangling your hair or massaging your scalp using only your fingers, is as good as doing it with a brush. Conclusion? I think Clarissa should donate one of her brushes to me so that I can explore better this side of hair care, and she should try using only her fingers for three days, so she can explore this side of the hair care routine. What do you think?

‘till next time,


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The 5 Dimensions of Self-Care

The 5 Dimensions of Self-Care

It’s everywhere! Recently it seems like every brand, influencer, and blog that I look up to are talking about the importance of self-care routines. I even talked about it before on this journal: “self-care is something you should be able to do on a regular basis, in order to feel relaxed and happy with yourself”, no matter what it is.

Picture credit: Delaney Poli and Caitlyn Poli.

There are infinite ways to practice self-care on a regular basis and from a starting point, this might feel ironically overwhelming. So, I did a little research and apparently, we can simplify things by splitting self-care into five different dimensions. The goal: to completely nourish every aspect of your life.

1. Physical

This not only involves physical activities but your sleeping habits as well. In general, it’s about nutrition, movement, safety, sexuality, and hygiene. Of course, if you make it a routine to exercise or move daily, you will increase your energy levels and in addition, your self-esteem will get a boost.

2. Intellectual

This kind of self-care involves personal growth. Stimulate your mind by continuously pursuing new knowledge. Practice mindfulness and switch to a more positive mindset. Want a personal advice from a non-expert? Disconnect from your phone. I could enlist all the benefits you’ll get from doing so, but it would be too long, and I rather leave it for another time.

5.  Social

Do you have a supportive network of people? From the Maslow pyramid of needs, social acceptance and sense of belonging are one of the most important things for human beings. Create lasting connections with people. Take care of those friends that really matter, not the ones on Facebook, real friends.

4.  Spiritual

This one might be a little trickier but think about it like the beliefs and values that guide your day to day life and your future. If you are not sure about this I highly recommend exploring it. This dimension is important because it helps you find value and purpose in life.

5. Emotional

All I can say about emotional self-care is awareness. Try to explore how you feel and understand the reasons behind it. But most importantly: practice self-love. If you learn to love and care for yourself, you will be able to love and care for others around you.

Now what? Review the 5 dimensions and do an honest self-evaluation. Which of them needs more attention? Which one do you have completely mastered? How do they all apply to YOU? Remember, we are all different and so…it is different things that will work for us.

Special thanks to The Gottman Institute for explaining the five dimensions so well.

´till next week,


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Coming clean with The Hair Routine

Coming clean with The Hair Routine


They are NEW, they are BETTER, and they are HERE!

The Hair Routine is the idea of a Brazilian girl that moved to Montreal and realized it was impossible to find natural products for her personal In Brazil, most women are obsessed with their hair, and Clarissa clearly falls into that stereotyped group. She knows everything there is to know about hair, and she takes really good care of hers by using only natural products, making her own hair masks with oils and ingredients you can only find in Brazil, and following the routine to nurture, moisturize and reconstruct her precious mane.


When she realized she had no choice but to make her hair-care products at home, she took some courage and decided to build a brand that would help fill-out that specific gap in the hair-care market.


She formulated the first version of the Shampoo and Conditioner and the products in 5 days. After that, she decided to continue with the business and the brand, but this time, she would make a better formula with only premium ingredients and again: no toxins, no sulfates, and no B.S. You heard me! I said no BULLSHIT – you can’t really hear me, but you get it -.

Now onto the good part: I am going to reveal all the ingredients for both the new Balancing Shampoo and the Conditioner. The order in which the ingredients appear is actually important, the ones that come first are the ones that are in the formula in a greater quantity, and the ones that come last are the ones that are present only in a very small quantity. None of these ingredients are toxic or irritating.



Purified Water = contaminants and minerals have been removed from it so that they work better with the rest of the ingredients and your hair.

Guar Gum = Adds volume, conditions hair without build-up, smoothes

and de-frizzes hair.

Lauryl Glucoside (Sugar & Lipids), Decyl Glucoside (Sugar), Coco-Glucoside (Coconut & Sugar) = Cleansing agents made from sugar and oils.

Vitamin B5 Panthenol = Helps the ingredients penetrate the hair shaft and helps improve moisture retention. It has fantastic benefits for protecting brittle hair against breakage.

Sodium Lauryl Sulfoacetate (NOT A SULFATE) (Organic Salt) = Removes oils and bacteria without irritating the skin. It is completely safe for most skin types, including sensitive skin.

Disodium Laureth Sulfosuccinate (NOT A SULFATE) (Organic Salt & Alcohol) = Used to replace the harsh sulfates, will cleanse the hair, but “will not strip the moisture from hair the way sulfates do.”

Vegetable Glycerin = A natural humectant that is derived from plant seed oils like palm, coconut, or soy.

Coconut Oil = Let me guess, you know this one.

Eucalyptus Oil = Antibacterial, anti-infectious, antiviral, and antiseptic properties. Helps stimulate hair follicles.

Tea Tree Oil = Encourages hair growth by helping unclog hair follicles and nourish the roots.

Benzyl Alcohol/Salicylic Acid/Glycerin/Sorbic Acid = A tiny bit of preservatives that are non-harmful and help keep the PH balanced.


Purified Water, Cetearyl Alcohol, Vegetable Glycerin, Coconut Oil = (READ ABOVE)

Grapeseed Oil = Contains lots of vitamin E, which is necessary for hair growth. It helps strengthen each strand from the roots, which helps prevent split ends, thinning, and breaking later on.

Argan Oil = Rich with vitamins A, C, and E, loaded with antioxidants, and a great moisturizer.

Coconut Oil = Because one type of coconut oil is not enough.

Sucrose = Natural table sugar, because it helps attract and retain moisture.

Eucalyptus Oil, Tea Tree Oil = (READ ABOVE)

Behentrimonium Chloride(Colza Oil) = Conditions, detangles, fights static, softens, and helps strengthen hair.

Benzyl Alcohol/Salicylic Acid/Glycerin/Sorbic Acid = (READ ABOVE)

So here you have them all, not more, not less. I hope you appreciate our transparency and go ahead and try them. There is a special discount for subscribers (if you haven’t received it yet, please write back to me) but only for this week…so hurry!  They are pure love for your hair.

´till next week,


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Use Protection

Use Protection


I don’t often straighten or curl my hair,

but when I do, I make sure I am using protection.


I am going to take a guess and assume we all know that heat is the worst thing for our hair. Then, can someone please explain to me why we keep on putting it through so much damage? I understand it is fun to style it differently once in a while, but doing it more than twice a week is a huge risk for the future of our hair. I read somewhere: “with heat-styling comes gorgeous hair that behaves well all day long, and also, the inevitable damage”; this is so true. Honestly, I never straighten or curl my hair, it takes me too long, and it ends too fast. I mean, if I’m going to do it, it better be damn worth it.


Let me throw at you some facts about heat-damage that will surely scare the hell out of your curling iron.



    • Heat causes the hair to dry out and, in most cases, it can burn away the follicle and cause severe trauma to the hair.
    • After the effects of a perfectly styled hair wear off, it can become rough, fragile, more frizzy, chipped and damaged at the ends.
    • To obtain desired results, heat styling devices must reach temperatures above boiling point, causing rapid water loss and dehydration.


Now let’s face it, neither I or a bunch of scientific data will stop you, so instead of telling you “don’t do it”, I will advise you to be careful and #useprotection.
Wow, major flashback to my teenage years.



Prevent damage by using heat protectants that maximize and seal moisture. Look for these ingredients when choosing your products:


    • Panthenol, and Phytantriol = humectants that add more water to the hair.
    • Botanical oils such as grapeseed oil, olive oil, almond oil, jojoba oil, and avocado oil =  these will seal the water inside the cortex.





In order for these oils to work as protectants, we recommend you use your tools at a lower temperature than 150ºC.




Use a light spray or serum for fine hair, and cream or lotion protectants for thicker hair types.



If you love “occasionally” straightening, curling or blow-drying your hair, heat protectors can make a real difference, just don’t go crazy and style it every day. Humectants and insulating ingredients help reduce damage, but they don’t work miracles either. The only way to 100% fix damage, is to don’t go crazy and style it every day. If you don’t want to go as far as cutting, I would personally recommend you to follow a Hair Routine that’s made just for you, this will help you prevent and restore from daily damage.


’till next time,