Having a hard time finding the perfect hair product line out there, I just created THE ONE! More than just hair products, The Hair Routine was born from my own personal background;
Coming from Brazil, hair care is part of my heritage and culture, as a way of self-love, admiration, and appreciation of our body and soul, to express ourselves and individuality.
we are what we believe
The Hair Routine is more than a beauty company.
we believe in the power of self-care
as the ultimate act of self-love
Everything we do will always be directed towards self-acceptance and self-empowerment.
we have a plan for you
We study each case individually and deliver a personalized diagnosis along with a hair routine that recovers the strands and maintains hair health.
We invite you to spoil yourself with some quality “me time”, break free from the beauty stereotypes and become the best version of yourself.
what we do
Eco-luxury hair care, made in Canada, using minimal ingredients that are of the highest quality, and are gentle to the environment. Our biocompatible formulas and personalized Hair Routine deliver the best performance, allowing your hair to flourish. We can assure you that none of our products will ever carry any toxic chemicals.